Whitinger Strategic Services


Whitinger Strategic Services offers a variety of resources to help your organization grow in effectiveness, both internally and in the marketplace.  We strive to help your organization understand the reasoning, purpose, and desired outcomes of each crucial strategy decision before they are made.

We specialize in the following:


Strategic Planning

Sustainable success begins with a defined and executable plan.  Is the lack of a foundational vision and a guiding overall plan limiting your organization’s success?


Leadership Development

Today’s business environment calls for a leader, not a manager, who can bring out the talents of their people and cast a compelling organizational vision.  Is your staff equipped with the leadership talents to do so?


Organizational Alignment

Staff recruitment, staff development, organizational road maps, job descriptions, reward programs, and the ability to manage organizational change are the alignment tools of an organization.  Do you have all of your alignment tools working as a collaborative unit towards a common goal?


Brand Management

The brand building process involves ensuring that the value you think you offer your customers is actually experienced from their perspective.   Are your customers receiving the value you promise them?  Is your brand recognizable, differentiated, and trusted within your industry?


Revenue Creation

Individuals, no matter the economic climate or the amount of market clutter, will always listen to a product offering if it promises relevant and worthwhile benefits.  However, the ability to communicate these benefits in an appealing, inviting, and concise manner is of absolute importance.  Do you have the tools to do so?


Contact:

Richard Crist (rcrist@whitinger.com)  Ext. 222
Managing Director, Whitinger Strategic Services
Chief Operating Officer, Whitinger & Company

Richard is an accomplished executive with over 20 years of corporate leadership and business development experience.  Prior to joining Whitinger & Company, Richard founded and operated Waymaker Consulting, a Muncie-based business development firm.